Erica Anderson

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Erica Anderson

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Strategy + Operations Excellence

How I Work

Throughout my career, I’ve been a builder and problem-solver—thriving in high-stakes environments where ideas are raw and clarity is urgent. I’ve worked closely with some of the most influential figures in tech and media—Jack Dorsey and Dick Costolo at Twitter, Katie Couric at CBS News, and Kara Swisher at Vox Media—helping them launch, scale, and communicate big ideas. From leading public affairs and misinformation efforts at Twitter and Google to shaping award-winning media products, I bring structure, creativity, and momentum to complex challenges.


As a consultant, I bring that dual lens to help companies solve hard problems, identify new opportunities, and move with focus and purpose. 


Here's how I typically work:


  • Go-to-Market & Idea Specialist
    I help launch brands, products, and ideas into the world with clarity and traction. Whether you’re entering a new market, rethinking your positioning, or standing up a new function—I’ll help you craft a strategy and story that lands.
  • Business Strategy Generalist
    I’ve led work across media, pharma, consumer tech, and CPG—spanning marketing, communications, and public affairs. I’m fast at diagnosing what’s working (and what’s not), surfacing opportunities, and building strategies that deliver real ROI.


As a fractional partner, I support teams navigating growth, change, or reinvention—bringing structure, speed, and fresh thinking to moments that matter.


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