Creative producer, experienced strategist, deft marketer.
Google, Twitter, MTV News, CBS News, Vox Media/New York Magazine.
Creative producer, experienced strategist, deft marketer.
Google, Twitter, MTV News, CBS News, Vox Media/New York Magazine.
Google, Twitter, MTV News, CBS News, Vox Media/New York Magazine.
Google, Twitter, MTV News, CBS News, Vox Media/New York Magazine.
Erica excels at reaching people at scale with content that inspires, informs and serves. She is a proud member of the LGBTQ community.
She is currently an Executive Producer at Vox Media/New York Magazine. Under her leadership, Pivot with Kara Swisher and Scott Galloway won Webby Business Podcast of the Year (2020), Webby People’s Choice Podcast of the Year (2020), and Adweek Thought Leadership Podcast of the Year (2019). She doubled the output and tripled the downloads while producing smart, entertaining business journalism. She also hosted episodes on “Bezos vs. The World”, “Why Silicon Valley Loves Biohacking”, “The Future of Internet-Connected Bodies”, “Trash in Space”, “Google Walkout Organizers” and “Innovation in the Midwest”.
Prior to her work with VM/NYM, Erica spent nearly a decade in tech, where she helped Twitter and Google address their massive re-ordering of the global journalism community. At Google, Erica led global News Lab efforts to combat misinformation. Through a variety of partnerships, grants and programs, she created solutions to support Google's ambition to do good for the news industry. She also co-organized the historic 2018 Google Walkout to protest a $90MM payout to a known sexual harasser.
In 2010, Erica joined Twitter to build the company's journalism efforts. Her work included the inaugural best practice program, Twitter for Newsrooms, and the development of satellite long codes to enable journalists to Tweet from war zones. She produced the first Twitter Town Hall, where she nudged President Barack Obama to post his first Tweet with the initials "-B.O.". During her five year tenure, she advised business development teams on acquisitions and experienced the company's IPO. She started Twitter’s internal LGBT group (“Twitter Open”) by pursuing community and organizing the queer identifying folx.
Prior to Twitter, Erica had the opportunity to work for Katie Couric at the CBS Evening News. In 2009, she taught Katie how to use social media authentically, primarily Twitter. Katie taught Erica pivotal lessons about the news business along the way.
Erica's "big break" was winning the Washington, DC position to cover the 2008 Presidential election for MTV News Choose or Lose, Street Team ‘08. She reported historic events including the Republican National Convention, Sarah Palin’s introduction, Hillary Clinton’s concession and Barack Obama’s Presidential Inauguration. Helen Thomas was Erica's reference and encouraged her to bring courage to the job.
She has a B.A. from Indiana University’s School of Journalism, with minors in Political Science and Religious Studies. She was a TriDelt, rode in the Little 500 race and loved the entire campus experience.