As a trained journalist, Erica understands editorial development. As a tech insider, they understand digital ecosystems. Creating business/personal/idea-based narratives, that travel with impact, is something Erica does extremely well.
Having worked in product marketing in tech, Erica is adept at working with product managers, engineers, and business development teams to drive adoption with key stakeholders.
As the first person Twitter hired to work on the future of news (2010-15), and as a lead for Google’s new team (2015-19), Erica pioneered complex, high-stakes initiatives with a focus on diplomatic brand efforts.
Erica's career defies tradition, and many lessons can be drawn from it to help other high-potential individuals and companies.