I was completely intrigued when I stumbled upon this new weekly staple of the Obama Administration – “West Wing Week” – a six minute video, packed to the max with b-roll, substance and soundbites of how the President spent the last week. I have yet to see anything as pithy and tightly produced by the news outlets in the Press Corps targeted at to the 18-35 year old demographic – a demo growing in influence and worth an estimated $200 billion in consumer spending. Or, for the political world, a demo with the power to deliver enough votes to say, swing a reelection campaign. Smart man our President is.
The video only shows about 2,685 views on YouTube. (The White House does not release traffic data for WhiteHouse.gov.)