West Wing Week: Direct-to-Voter Videos From The White House

I was completely intrigued when I stumbled upon this new weekly staple of the Obama Administration – “West Wing Week” – a six minute video, packed to the max with b-roll, substance and soundbites of how the President spent the last week. I have yet to see anything as pithy and tightly produced by the news outlets in the Press Corps targeted at to the 18-35 year old demographic – a demo growing in influence and worth an estimated $200 billion in consumer spending. Or, for the political world, a demo with the power to deliver enough votes to say, swing a reelection campaign. Smart man our President is.

The video only shows about 2,685 views on YouTube. (The White House does not release traffic data for WhiteHouse.gov.)

Posted via web from ericaamerica’s posterous

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