Today I applied for a job as a Mobile Producer at Allbritton Communications – the parent company of Politico that is about to launch a new news organization, one that will serve the Washington, D.C. metro area and work to shape the “future of local news.”
Not long after I applied, I received a note back from Steve Buttry, Director of Community Engagement at Allbritton. He wanted to know – what are my thoughts for the job description, his or her duties and the process of the producer? Luckily I think I have this one down – and I’m so glad he asked.
Job Description: Mobile Producer
• Must have ability to produce multi-platform stories
• Must be technology agnostic
• Must demonstrate editorial judgment
• Must have story instinct
The Mobile producer must demonstrate the ability to combine traditional values of journalism (integrity, fairness, balance, pursuit of truth and focus on the facts) with the social media code of conduct – transparency, collaboration, crowd sourcing and audience interaction, among others.
The Mobile producer must be in tune with the rapid changes in the media and adapt, every day, testing new newsgathering, production and story telling techniques. He or she must be able to (1) develop original content (2) aggregate that content and (3) provide deeper context to select stories in the format of research-based blog posts, long form videos, interviews, etc.
The Mobile producer must be aware that distribution of the story is just as important as the newsgathering process. Working with the social media producer and strategists, the Mobile producer will assist in listening to the target audience, seeding the stories in communities and be nimble enough to identify and react to the best distribution techniques. The Mobile producer must take seriously the responsibility of being an intelligent filter and creator of news to the residents of metro D.C.
The Mobile producer is fearless. He or she must always have gear in pockets and be ready to catch or chase a story.
The Mobile producer must care about providing information to the residents in the Washington, D.C. metro area, a city that is unique in that it has no vote in Congress, experiences high crime, low high school graduation rates, and is seat to the most powerful government in the world.
The Mobile producer, in an ideal world, is Erica Anderson!
What else should I add? Do you think I have what it takes?