The Digital Video Impact

It is not the kind of scare tactic you might expect. But with more than 70,000 views in 24 hours just three days before the election, the Obama-Biden camp is yet again successful at marketing a message. This viral ad poses the question to viewers: “On November 5th, Will You Have Done All that You Could Have?”

Here is a particularly good example of a video that leverages amatuer footage to give a very clear call-to-action in under 3 minutes.